n Meetings - Create a bespoke visitor experience - talking points

Volume 2019 Number 83
  • ISSN : 1684-9264


The eventing industry is changing all the time and, driven by the needs of our clients, we should evolve to meet those needs. Evolution in exhibition terms just means that we need to ensure we cater to our audience with an offering that connects with them on an emotional level. We need to create a visitor experience that attendees enjoy so much they leave the show feeling their time was well spent and that they will return for more next year. They will also spread the word and actively promote the show on your behalf, so it’s a win-win solution!

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