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n Farmer’s Weekly - Lunsklip Fisheries : taking trout farming from strength to strength - business

Volume 2019 Number 19022
  • ISSN : 0041-848X

Abstract

In 1972, Stephan van der Merwe’s father, Gerrie, saw an opportunity to start a trout farming venture near Lydenburg in Mpumalanga. As it was a virtually unknown industry in South Africa at the time, the bank did not share his enthusiasm and turned down his loan application. Instead, it granted him the funds to start cattle farming. Gerrie bought cattle, but sold them a year later to set up what would become the Lunsklip Fisheries Group. Today Stephan heads the business, and has strengthened its marketing and innovation components to ensure continued success. Lunsklip services three markets: live fish, eggs and value-added products.

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/content/journal/10520/EJC-163715f854
2019-06-10
2019-06-16

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