oa Agriprobe - Market access to the global fruit market - economic news

Volume 16 Number 3
  • ISSN : 1810-9799



The Market Access Programme (MAP) of the Western Cape Department of Agriculture aims to strengthen the economic sustainability of black smallholder and commercial producers by addressing the upstream and downstream market access challenges across the value chain. This stems from the department’s mandate of enhancing the competitiveness of the agricultural and agribusiness sector. Every year, the Market Access Programme, through its capacitybuilding and training sub-programme, which targets black commercial fruit farmers, provides support to farmers to attend a Market Access international study tour to the European Union (EU).

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