1887

n The Dairy Mail - Do the right thing

Volume 26 Number 12
  • ISSN : 1561-4301

Abstract

What does it mean to do the right thing? For The Dairy Mail, doing the right thing entails using well-researched content to inspire role players in the dairy industry to improve what they are doing. That is one of the reasons why the magazine presents an innovation award to one business each year. This year, Fair Cape Dairies received the award for their solar switchover project. Fair Cape Dairies live by their brand slogan, ‘Do The Right Thing’, and over the years they have taken steps to reinforce this. In the process, they became a front runner by showing the dairy industry how to embrace sustainability principles in various aspects of a business.

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/content/journal/10520/EJC-19cd0a4eae
2019-12-05
2020-09-23

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