1887

oa The African Journal of Information and Communication - Assessing the social media maturity of a community radio station : the case of Rhodes Music Radio in South Africa

Volume 2019 Number 24
  • ISSN : 2077-7205
  • E-ISSN: 2077-7213

 

Abstract

Social media has become a major factor within the operations and functions of radio stations. This study used a social media maturity model (SMMM), developed from available literature, to assess the social media maturity of a South Africa community radio station, Rhodes Music Radio (RMR). The study found that RMR had a level 3 rating on a 5-level maturity scale, indicating that it was quite, but not yet fully, mature in its social media use. In addition to outlining the research and its findings, this article makes recommendations for how the station could increase the maturity of its social media use.

Loading full text...

Full text loading...

Loading

Article metrics loading...

/content/journal/10520/EJC-1a7624d813
2019-12-01
2020-09-29

This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error