n Development Finance Agenda (DEFA) - Money that makes sense for entrepreneurs

Volume 5 Number 3-4
  • ISSN :


The entrepreneurial journey consists of many trials and tribulations that are mainly impacted by a core / central theme – cashflow. To reduce your cashflow problems, it is important to build your business from a futuristic viewpoint, that is, commercialising your business. Commercialising your enterprise gives your start-up structure and enables your business to pursue growth driven by a firm understanding of how your business monetises its offering and builds a cycle of progression that is easy to understand for potential investors, as well as, the business’ staff and management. This article unpacks how entrepreneurs should pursue commercialising their business to enhance outcomes and sustain business growth and progression.

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