oa Educor Multidisciplinary Journal - Cultural tourism as a tool for cross-cultural understanding - research

Volume 3 Number 1
  • ISSN : 2520-4254
  • E-ISSN: 2663-2349



Cultural tourism is a distinct form of tourism that continues to show exponential growth. Many regions of the world are experiencing an upsurge in the development of cultural villages, cultural music, social events, hospitality, and tourists’ quest to understand people different from them. Many people continue to show pride in their cultures and express a willingness to teach other people about their cultures. Even people who do not take pride in who they are now show signs of wanting to be ambassadors for advancing cross-cultural understanding. This study recognises various types of tourism that allow tourists to experience tourist-host encounters. This speaks to the primary purpose of cultural tourism. While the study recognises that cultural tourism is the main tourism tool in addressing cultural misunderstandings between different cultural groups, it appreciates that this form of tourism is not the only one which bridges the gap in cultural misunderstandings of people of different cultures. People incidentally come into contact with the host communities (also known as locals) during their stay or visit to their tourism destinations. The type of tourism mentioned earlier (cultural tourism) provides a platform for interaction and the sharing of information between the hosts and the tourists. The study reveals that cultural tourism should be capitalised upon as with more people in the world traveling than before, it is one of the fastest growing forms of tourism. The research design for this study is explorative and descriptive in nature and the research instrument is a qualitative research design. The study is ethnographic as the focus is on the experiences of tourists and hosts, and the perceptions and meanings attached to those experiences, as presented by the researcher from the tourists’ and hosts’ points of view.

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