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n Journal of Public Administration - The formulation of a regional tourism destination competitiveness measurement instrument

Volume 54 Number 4-1
  • ISSN : 0036-0767

Abstract

For an economy to succeed, tourism is one of the most important economic sectors, and the sector needs to be competitive to grow. Although the significance of tourism destination competitiveness (TDC) has been analysed in previous studies, it has not progressed into an empirical measurement instrument. According to the World Bank (2016), the tourism sector has a significant influence on the international economy and regional economies. This study investigated possible determinants of regional tourism destination competitiveness (RTDC) with the aim to construct a measurement instrument. Following a quantitative approach, the potential determinants were identified and sent to specialist participants in which they were required to rate the importance of each determinant. Participants were selected based on their knowledge of the workings within the tourism sector, including researchers and active tourism product owners. The results indicated that the most important determinant of RTDC were 'safety and security', followed by 'transportation facilities' and 'natural and environmental resources'. On the other hand, the least important determinants were 'private-public partnerships', 'education facilities' and 'health facilities'. In order to improve the competitiveness of a tourism destination on a regional level, it is recommended that branding strategies be formulated and modernisation actions to improve the diversity and quality of a destination be implemented.

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/content/journal/10520/EJC-1bd9c93269
2019-12-02
2020-03-29

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