n South African Journal of Industrial Engineering - A framework for successful new product development

Volume 30 Number 3
  • ISSN : 1012-277X



To exploit the competitive advantage of a core competency, such as new technology development, an organisation must be capable of developing that technology efficiently and effectively. The purpose of this research was to study the new product development success and failure factors in a chemical company, and recommend improvements to the existing new product development framework. The study is significant in that new product development performance needs to be improved to remain competitive in the current economic and environmental climate. The same new product development model is applied to all projects in the company under investigation. A preliminary investigation suggested that the success rate of these projects fluctuates significantly. Qualitative case study research was conducted through semi-structured face-to-face interviews. A thematic approach was used to organise and interpret the interview data. As the data was coded, several sub-themes emerged, and from these themes critical success factors and critical failure factors were identified. All of these factors were discussed and compared against the literature for relevance. The critical success factors and critical failure factors were divided into three categories: input requirements, stage kick-off guidelines, and continuous prompts. In this format these factors are recommended as potential improvements to the organisation’s existing new product development framework.

Om die mededingende voordeel van 'n kernbevoegdheid, soos nuwe tegnologie-ontwikkeling te benut, moet 'n organisasie die tegnologie doeltreffend en effektief kan ontwikkel. Die doel van hierdie navorsing is om die nuwe produkontwikkelingsukses en -faktore in 'n chemiese maatskappy te bestudeer en verbeterings aan te beveel aan die bestaande nuwe produkontwikkelingsraamwerk. Die studie is beduidend deurdat nuwe produkontwikkelingsprestasie verbeter moet word om mededingend te bly in die huidige ekonomiese- en omgewingsklimaat. Dieselfde nuwe produk-ontwikkelingsmodel word toegepas op alle projekte in die maatskappy wat ondersoek word. Voorlopige ondersoek het voorgestel dat die sukseskoers van hierdie projekte aansienlik wissel. Kwalitatiewe gevallestudie-navorsing is uitgevoer deur middel van semi-gestruktureerde aangesig-tot-aangesig onderhoude. 'n Tematiese benadering is gebruik om die onderhouds-gegewens te organiseer en te interpreteer. Namate die data gekodeer is, het verskeie subtemas na vore getree, en uit hierdie temas is kritiese sukses- en kritiese mislukkingsfaktore identifiseer. Al hierdie faktore is bespreek en vergelyk met die literatuur vir relevansie. Die kritiese sukses- en kritiese mislukkingsfaktore is in drie kategorieë verdeel: insetvereistes, fase afskop riglyne, en deurlopende vrae. In hierdie formaat word hierdie faktore aanbeveel as moontlike verbeteringe aan die organisasie se bestaande nuwe produkontwikkelingsraamwerk.

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