n Farmer’s Weekly - How to increase SA’s wine sales right here at home - business - wine sales

Volume 2020 Number 20011
  • ISSN : 0041-848X


South Africa’s wine industry has the potential to boost sales to the local market, especially those consumers who are in the emerging middle class. At the recent Vinpro Information Day, Brandon de Kock, director of storytelling at consumer insights agency Whyfive, outlined the changing consumer landscape in the country and its opportunities. Jeandré van der Walt reports.

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