n Farmer’s Weekly - About branding - on the market floor

Volume 2020 Number 20012
  • ISSN : 0041-848X


Branding is both a complex and exciting subject. Regardless of a farmer’s size or status, decisions about branding should be taken with great care. Branding plays a major role in making a product easily recognisable. When scores of farmers are all sending the same product to market, making one’s brand stand out from the rest can make all the difference. It can also be quite a challenge to end up with distinctive, professional-looking branding. Fortunately, numerous resources are available on the Internet and elsewhere to help with planning and designing your brand.

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