n Meetings - MICE in 2020

Volume 2020 Number 89
  • ISSN : 1684-9264


In June 2019, the International Congress and Convention Association (ICCA) released its annual statistics report. In its 56th year, the report shows steady industry growth, with 12 937 international association meetings having taking place in 2018, compared to 12 563 the previous year. While the industry faces challenges such as saturation and fragmentation, with new entrants threatening traditional business models, according to Senthil Gopinath, CEO of ICCA, “There are also great opportunities, including market growth, disruptive innovation, digitisation, new players, less market barriers, new audiences and new scalable models. Alongside all these developments, the number of events is continuing to grow exponentially.”

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