n MoneyMarketing - Doing the right thing - news & opinion

Volume 2020 Number 4
  • ISSN : 2617-6777


Ethics are more important than ever, and it’s at times when temptation may be high (to do the wrong thing, for the sake of the pay-out) that we need to remember the real bottom line. Some opportunities are simply not worth the risk. As the latest Edelman Trust Barometer clearly points out, ethics are three times more important than competence. But you will need some competence to ensure you don’t lose sight of your ethics.

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