oa Journal of Contemporary Management - Supply chain resilience and design in retail supermarkets

Volume 17 Number 2
  • ISSN : 1815-7440



The Fast-Moving Consumer Goods (FMCG) industry continues to present and deliver products to end consumers irrespective of the conditions faced in the business. The nature of disruptions that unexpectedly affect retail supermarkets needs to be strategically addressed to ensure product availability to the end consumer. The Resilience concept is an important supply chain upcoming research area that can remove disruptions without affecting the retail business operations. This article sought to understand supply chain resilience and supply chain design in the retail industry. South African retail supermarkets encounters varied threats to its business and the limited literature on the concepts of supply chain design and supply chain resilience have prompted this study. The limited literature on both concepts has prompted this study especially in a developing economy such as South Africa. A quantitative research design was adopted. Purposive sampling was used to identify managers and supervisors of the selected retail supermarkets in Durban South Africa within the FMCG retail industry with an estimated population of 1509 and a sample size of 306. The multiple regression analysis was engaged to display the extent of supply chain resilience and design in the selected retail outlets. The study revealed that transport network, technology advancement and environmental changes contributed mostly to the dimensions that affect the retail supply chain when designing for resilience. The study enables supply chain retailers in the retail industry to understand the factors to consider when designing their supply chain. This study adds to the academic body of knowledge by being one empirical study that conducted analysis on the constructs of supply chain design and supply chain resilience.

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