1887

n South African Journal of Business Management - Evaluating action plans

Volume 17 Number 4
  • ISSN : 2078-5585

Abstract

In 1976 Louis Gerstner wrote, 'one of the most intriguing management phenomena of the late 1960's has been the rapid spread of the corporate planning concept. Except for the so-called computer revolution, few management techniques have swept through corporate and government enterprise more rapidly or completely'. Yet in spite of this explosion of companies doing corporate planning there are still areas within the process that need to be researched. One such area is the 'evaluation of the action plan'. How do managers decide which portfolio of action plans to select and implement? It has been the authors' experience that these decisions are mostly made on 'gut' feel with a great deal of politicking taking place. In this article a methodology is developed to assist managers in the comparative evaluation of action plans, the final decisions being based on the use of a multivariate model which relates achievement and risk.

Louis Gerstner het in 1976 geskryf dat een van die mees prikkelende bestuursverskynsels van die laat 1960s sekerlik die snelle verspreiding van die korporatiewe beplanningskonsep was. Buiten die sogenaamde rekenaarrevolusie het min ander bestuurstegnieke so vinnig en volledig deur korporatiewe- en staatsondememings geswiep. Ten spyte van die ontploffing van korporatiewe beplanning onder maatskappye is daar steeds gedeeltes binne die proses wat nagevors moet word. Een hiervan is die 'evaluasie van die aksieplan'. Hoe kies bestuurders uit die portfolio van aksieplanne watter om te implementeer? Die skrywers het ondervind dat hierdie besluite meestal op aanvoeling berus en dat heelwat politiekery in die proses plaasvind. In hierdie artikel word 'n metodologie ontwikkel wat bestuurders kan help in die vergelykende evaluasie van aksieplanne. Die finale besluite word gebaseer op die gebruik van 'n multivariantmodel wat prestasie en risiko met mekaar in verband bring.

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/content/journal/10520/EJC-64d7da0f0
1986-12-01
2019-07-19

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