1887

n South African Journal of Business Management - Pre-purchase information search and consumer satisfaction : replication and extension

Volume 17 Number 4
  • ISSN : 2078-5585

Abstract

In this paper the author examines consumer satisfaction with major household appliances and its determining factors. Hypotheses relating to pre-purchase information search and product satisfaction as well as previous satisfactory store experiences and subsequent repurchase behaviour are proposed and empirically tested using data from 55 consumers who patronized a large eastern Cape hypermarket. Results imply that product satisfaction is more related to market place variables than actual search behaviour. Repeat shopping intentions are associated with previous shopping experiences at the particular store which also contributes to product satisfaction. Marketing implications and future research directions are briefly discussed.

In hierdie artikel ondersoek die outeur verbruikerstevredenheid met groter huishoudelike toebehore asook die faktore wat daartoe lei. Hipoteses wat die verband tussen inligtinginwinningsaktiwiteite vooraf en produktevredenheid ondersoek, asook vorige bevredigende ondervindings by 'n spesifieke winkel en gevolglike heraankope, is empiries getoets met 'n steekproef van 55 verbruikers by 'n groot hipermark in die Oos-Kaap. Die resultate impliseer dat produktevredenheid meer verband hou met bemarkingsplekverwante veranderlikes as met inligtinginwinningsgedrag. Herhaling van koopvoomemens is geassosieer met vorige bevredigende koopervarings by die betrokke winkel wat ook bydra tot produktevredenheid. Bemarkingsimplikasies en toekomstige navorsingsriglyne word ook kortliks bespreek.

Loading full text...

Full text loading...

Loading

Article metrics loading...

/content/journal/10520/EJC-657f9862b
1986-12-01
2019-07-23

This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error