oa Journal of Management & Administration - The Case for a Practical Digital Business Strategy Model for Customer Centric Industry in South Africa - research

Volume 2017 Number 2
  • ISSN : 1728-9157



The business management focus of this article was to provide robust evidence that transient advantages can be gained by implementing a digital business strategy (DBS) model with the three organisational value models (value chain, value shop and value network). Digital business strategy (DBS) requires an enterprise-wide shift of culture and the identification of transient, competitive advantages in a disruptive digital economy. Leading modern digital technology trends are the retail and banking sectors, applied research in these customer centric industries has assisted with building insights and a conceptual model that has direct implications for the practice of IT and business strategies. The empirical analysis relies on a research study into the retail sector of South Africa. The interviewee panel was comprised of C-suite level executives and senior managers involved in corporate strategy formulations for their organisations.

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