n Farmer’s Weekly - Be flexible, and profit! - crops- online marketing

Volume 2018 Number 18026
  • ISSN : 0041-848X



Fresh fruit and vegetable consumption will continue to rise in North America and Europe, but by 2030 their share of global consumption will be in decline. In contrast, as the populations in Asia, the Middle East and Africa continue to grow, these rapidly developing regions will increase their share of the fresh produce market from 60% in 2015 to almost 70% in 2030. These trends will result in two major consequences for the fresh produce supply chain: 

• Increasing consumer demand for higher-quality produce and a broadening of the range in all markets. 

• Producers and processors will have to meet the higher demand in regions that are currently far from the supply chain.

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