Journal of African Elections

The South African national and provincial election of May 2019 was a watershed in South Africa’s ongoing process of democratisation. It was also the most analysed election in the democratic era before the actual voting took place. Numerous attempts to predict the result demonstrate how high the stakes were and still are for all the parties and citizens, rich and poor, in South Africa. As is to be expected, the pollsters and their instruments failed to capture the dynamics of voting and the actual result. Of interest were alternative approaches to predicting the outcome. These entailed examining party performance in past elections (national, provincial and local as well as local by-elections) based on voting station and ward data. I dare say that these approaches got close to being accurate.

Written manifestos seem to be a rarity in intra-political party electioneering in Africa, and there is a view that African party electioneering is largely nonissue based, instead being personality-driven. This article observes that the phenomenon seems applicable even to Africa’s supposed ‘senior democracy’, Botswana. Yet, the enduring, issueless factional electioneering of the long-ruling Botswana Democratic Party (BDP) resulted in a significant, albeit one-off, interregnum in 2015. In the 2014 general elections, the combined opposition had garnered 53% of the popular vote, while the BDP received just 47%. The BDP managed to hold onto power, however, due to the country’s first-past-the-post (FPTP) electoral system. This development appears to have shaken and confused the elites of the BDP and caused concern among the party’s hard-line factionalists. Subsequently, Botsalo Ntuane did extremely well in the party’s 2015 central committee elections. In an unprecedented move he competed for the influential position of secretary general as an independent candidate and with an actual policy manifesto. This move was outside of the traditional factional sponsorship method long-dominant within the BDP. However, the factionalists soon regrouped and acted to marginalise him and his manifesto. Ntuane consequently performed quite poorly in the later 2017 elections, which once again were fought along strict factional lines with no space for ideas or policies. This article argues that Ntuane’s manifesto may have been perceived as too radical and unacceptably ambitious by the conservative party elites. This manifesto also seems to have threatened entrenched personal interests and corrupt practices within the BDP-led government. The article concludes with a note on the dynamics and results of the 2019 general elections.

This article explores changing political communication and marketing trends in Zimbabwe when presidential candidates used Facebook to reach out, largely to the youth and urban voters, during the 2018 election campaign. Recent studies have identified the power of social media as a platform on which politicians portray images that convince the electorate to vote for them. These images can be created through the photographs, video footage and texts that politicians post on their Facebook pages. The study employed a qualitative approach to establish the role played by political imagery used by contesting parties and candidates in the campaign period ahead of the 2018 elections in Zimbabwe, in particular the frontrunners and larger political parties. MDC-Alliance presidential candidate Nelson Chamisa and Zanu-PF candidate Emmerson Mnangagwa were both serious contenders for the presidency. The analysis sheds light on the implications of image-making and modern political trends in Zimbabwe and how Facebook manages to reach out to the targeted electorate.