n Management Today - Breakthrough strategy : creating uniqueness in the market

Volume 21, Issue 5
  • ISSN : 1027-4324



Extracted from text ... D Breakthrough strategy: creating uniqueness in the market Management Today June 2005 41 Rakesh Sondhi is part of the international associate faculty at Henley Management College and managing director of BMC Global Services based in the UK. Rakesh is the author of Total Strategy, published by BMC Global Services Publishing in 2003. Dynamic environments and markets demand new ways of thinking and behaving. Growth strategies demand strategic imagination - a way of thinking which encompasses thinking the unthinkable and believing the unbelievable. Technology, deregulation and demographics demand new strategies to build future growth. Traditional models of strategic thinking from ..

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