1887

n Management Today - CMO turnover increases as marketing becomes more complex

Volume 22, Issue 7
  • ISSN : 1027-4324
USD

 

Abstract

Extracted from text ... Management Today August 2006 13 CMO turnover increases as marketing becomes more complex Marketers have never been more challenged and, as the marketing function continues to take on a bigger role in organisations, the turnover of chief marketing officers has also increased. This is according to Chris van Melle Kamp, partner in the Johannesburg office of international executive search firm, Spencer Stuart. He says that the CMO's agenda is far more complex than ten years ago. "They face huge challenges with two of the most important issues being connecting marketing across the entire enterprise and improving the alignment between ..

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/content/mantod/22/7/EJC70349
2006-08-01
2016-12-10

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