1887

n Management Today - The role a brand plays in leadership : leadership

Volume 24, Issue 9
  • ISSN : 1027-4324
USD

 

Abstract

Leadership has become a brand, along with the trend about branding a product or service. Today it is less about branding a product and more about branding the reputation of the firm's brand. That brand, however, is sustained and enhanced by the firm's leadership brand.

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/content/mantod/24/9/EJC70890
2008-10-01
2016-12-10

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