n Management Today - Success through innovation : how BMW have been able to double production capacity

Volume 30, Issue 3
  • ISSN : 1027-4324



This is a South African story of success through innovation. It shows how process optimisation and an improvement in productivity can be successfully negotiated by ensuring a strong focus on creative and innovative thinking. At the core of "competitive advantage" is innovation and strategy. The more innovative an organisation is, the more competitive they become.

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