n Management Today - Magnet IDEAL™ Employer 2011

Volume 30, Issue 5
  • ISSN : 1027-4324


The foundation of Magnet's Employer Branding Model is research, which is why there is an investment in extensive resources to conduct the three surveys each year. Magnet is a sister company to Universum, the global leader in employer branding. Universum conducts 80 surveys in 30 countries around the world, which means that Magnet is able to compare and benchmark local results with those from the rest of the world. It also means that Magnet can draw on more than 20 years' experience and strength of the global organisation.

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