n Management Today - Developing the next generation of effective leaders

Volume 30, Issue 5
  • ISSN : 1027-4324


More and more corporations around the world recognise that in order to gain competitive advantage they need to ensure that their people know how to handle themselves at work, and how to relate to their colleagues and customers. Too often business managers place too much emphasis on technical skills when hiring and evaluating people instead of who they really are, and as a result overlook the soft skills.

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