n Media Tenor International - now incorporating Media Tenor SA - Comparison of analyst recommendations and share prices confirms impact of expert opinions : analyst quotes move share prices : agenda setting

Volume 2005, Issue 1
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Extracted from text ... Content analysis of analyst quotes in the media has the potential of optimizing investment strategies and decisions. The Media Tenor model portfolio that was developed with the help of the Media Tenor analysis results has performed better than the market - a sign that analyst information affects share prices not only in the context of institutional investment fi rms, but also through quotes in the media. The fi nancial press used to buy into and still buys into analysts, in order to supplement its own evaluation of companies and their strategies with expert opinions and to offer their readers added ..

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