n Media Tenor SA Research Journal - Automotive industry driving low in SA media : analysis of media coverage on the automotive industry in South Africa : January - September 2003

Volume 4, Issue 3
  • ISSN :



Extracted from text ... BUSINESS: AUTOMOTIVE INDUSTRY One of the lesser editorially covered industries in South African media is the automotive industry. Despite the fact that it is one of the largest employers in the country, most of the car manufacturers or automotive companies keep a rather low profile in terms of its corporate coverage. This is largely due to the majority not being listed on the local exchange - hence no real obligation to communicate financial or business results. Instead, the companies focus on product and consumer press while increasing advertising. According to research conducted by MEDIA TENOR from January to September 2003, ..

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