1887

n Transactions of the Centre for Business Law - Summary

Volume 2002, Issue 34
  • ISSN :
USD

 

Abstract

The concept, comparative advertising, is defined as a technique of advertising involving direct/indirect comparisons between goods or services of competitors or of other business enterprises in the course of trade or industry. It is submitted that this concept should be extended to also include comparisons between goods or services belonging solely to the advertiser.

Loading full text...

Full text loading...

Loading

Article metrics loading...

/content/medsor/2002/34/EJC74000
2002-01-01
2016-12-11

This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error