oa MFSA Journal of Marketing - Introducing Marketing Research, Paul Baines and Bal Chansarkar : book review

Volume 11, Issue 2
  • ISSN : 1811-9565



Extracted from text ... Introducing Marketing Research By: Paul Baines and Bal Chansarkar Publisher: UK:Wiley ISBN: 0-471-49770-3 Price: ?22, 99 Baines and Chansarkar have written an introductory text for marketing and marketing research students. In addition, the text will appeal to marketing research practitioners new to the industry and marketing managers who commission research projects in the course of their work. The unique feature of the book is its balance between qualitative and quantitative aspect of marketing research. It includes extended coverage of important topics including international marketing research, business-to-business marketing research, secondary data collection and Internet marketing research. The authors have adopted ..

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