oa MFSA Journal of Marketing - Raising the bar for chartered marketers : professional development

Volume 11, Issue 2
  • ISSN : 1811-9565



Extracted from text ... It has been some time since we have written about raising the bar for the Chartered Marketer programme. New graduates might not even be aware of the ongoing debate that we have had about the rigour of achieving and maintaining this professional designation. Part of raising the bar is gaining statutory recognition for this highest recognition of marketing professionalism in South Africa, using the legislative framework that has been created by both the SAQA Act and the Skills Development Act.At a recent forum meeting held at Montecasino's newly opened Canterra restaurant I made an attempt at giving interested parties ..

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