oa MFSA Journal of Marketing - Hands-on marketing : an overview - : feature

Volume 11, Issue 2
  • ISSN : 1811-9565



Extracted from text ... 40 Journal of Marketing Vol 11 No 2 2005 (c) promotion A back to basics look at marketing and its many guises...for the newly acquainted an overview...for the seasoned marketer...a valuable re-visit. Hands-on marketing ANDR? VAN NIEKERK One of the first things any student of marketing learns is the traditional four Ps that form the basis of a marketing strategy: product, price, place and promotion. This approach was formulated by Kotler who, says Frikkie Herbst, the professor of marketing management in the faculty of management sciences at the University of Johannesburg, is widely regarded ..

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