oa MFSA Journal of Marketing - Right in front of us : transformation watch

Volume 11, Issue 2
  • ISSN : 1811-9565



Extracted from text ... 26 Journal of Marketing Vol 11 No 2 2005 (c) transformation watch Right in front of us IVAN JOHNSON on transformation There is no place for pessimists. Transformation in advertising? If I'd been asked that question seventeen years ago I would have given it the thumbs-up. They gave me a job didn't they? And I was employed on the strength of my college portfolio and not the colour of my skin. At the time there were no pressures to get the 'numbers right', they just wanted me. By no means was I the first ..

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