oa MFSA Journal of Marketing - Did you know...? : current strategic thinking

Volume 11, Issue 2
  • ISSN : 1811-9565



Extracted from text ... strategic affairs Did you know...? Specialist perception measurement firm Objectivity (Pty) Ltd recently released rankings from its annual Advertising Agency Performance Profiles - something it has been doing for 22 years now. The results of a year-long study of the perceptions of each ad agency's own clients regarding its performance and ability to deliver on a wide range of criteria, key among which is return on investment. Now, chances are you've never heard of LARA - Landbou Advertensies en Reklame Agentskap - yet this agency ranked first as the 'Best Performing Agency Overall - 2004: South African ..

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