oa MFSA Journal of Marketing - No Such Thing as Over-Exposure : inside the life and celebrity of Donald Trump, Robert Slater : book review

Volume 11, Issue 3
  • ISSN : 1811-9565



Extracted from text ... No Such Thing as Over-Exposure: inside the life and celebrity of Donald Trump By Robert Slater Publisher: USA: Pearson ISBN: 0-13-149734-0 Price: $24-95 With 'The Apprentice', Donald Trump has gone beyond celebrity to become a true legend. He's the one billionaire everyone recognises, the only one whose name is its own global brand. But, for all the ink that's been spilled about him, nobody's ever fully captured the man - until now. Donald Trump agreed to give Robert Slater unprecedented access to his world: over 100 hours of private conversations and meetings. Wherever Trump went, Slater was there: as ..

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