oa MFSA Journal of Marketing - Principles of Marketing (3rd edition), Frances Brassington and Stephen Pettitt : book review

Volume 11, Issue 3
  • ISSN : 1811-9565



Extracted from text ... Principles of Marketing (3rd Edition) By: Frances Brassington and Stephen Pettitt Publisher: UK: Pearson Education Limited ISBN: 0-273-65791-7 Price: $24, 99 The well respected and widely adopted Principles of Marketing has been fully revised and updated in this third edition to reflect the continued evolution of the marketing discipline and to retain its topicality and freshness. It offers a well-structured, comprehensive and detailed journey through fundamental marketing concepts and the strategic context in which they are applied. As well as thorough theoretical coverage, this text emphasises implementation and application through highlighted examples, vignettes and case studies, based on a ..

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