oa MFSA Journal of Marketing - Essentials of Marketing, Frances Brassington and Stephen Pettitt : book review

Volume 11, Issue 3
  • ISSN : 1811-9565



Extracted from text ... Essentials of Marketing By: Frances Brassington and Stephen Pettitt Publisher: UK: Pearson Education Limited ISBN: 0-273-68785-9 Price: $54, 99 At last! A concise version of the best-selling Principles of Marketing by Brassington and Pettitt. Combining the best of theory and practice, Essentials of Marketing is the only choice for those who want a fresh and topical introduction to the discipline in a brief format. This text is especially designed to accommodate shorter modules and accelerated courses, providing the fundamentals concepts and applications of marketing. Essentials of Marketing has all the clarity and academic rigour you expect from Brassington and ..

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