oa MFSA Journal of Marketing - CPD criteria reviewed : professional development

Volume 11, Issue 3
  • ISSN : 1811-9565



Extracted from text ... 50 Printed on Sappi Dukuza Plus Gloss 90g/m2. Journal of Marketing Vol 11 No 3 2005 (c) professional development CPD criteria reviewed In 2004 the task team for Chartered Marketers reviewed the CPD requirements and adjusted the criteria accordingly. Consulting general manager of the mfsa's Quality Management Unit, Dr Michele Serfontein, highlights the changes and encourages feedback. The biggest changes that were proposed include: ? Identification of three different contexts of CM(SA), namely the marketer who works in an academic, corporate and SME environment; ? Adjustment of points to 1 000, where the proposed weighting forces ..

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