oa MFSA Journal of Marketing - Transformation for a better future : insights

Volume 11, Issue 3
  • ISSN : 1811-9565



Extracted from text ... 42 Printed on Sappi Dukuza Plus Gloss 90g/m2. Journal of Marketing Vol 11 No 3 2005 (c) insights Chairperson mfsa, exco Dee Blackie on what really counts.... Transformation for a better future Values Statement The Advertising and Marketing Transformation Indaba was recently held in Johannesburg, signifying a critical milestone in the transformation of the industry. The mfsa has played an important role in the process of transformation - as co-chair of the transformation committee; gaining valuable input and feedback on the industries draft score card to date; and playing an active role in the ongoing engagement of the transformation process. ..

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