oa MFSA Journal of Marketing - Changing relations - : feature

Volume 11, Issue 3
  • ISSN : 1811-9565



Extracted from text ... 30 Printed on Sappi Dukuza Plus Gloss 90g/m2. Journal of Marketing Vol 11 No 3 2005 (c) mfsa journal Changing relations In today's crowded marketplace marketing's poor cousin - direct marketing - has been recognised for delivering the goods, providing direct access to increasingly illusive customers. Junk mail, knock and drop, spam, and now more recently sugging (selling under the guise of research), these are words from the direct marketing (DM) lexicon. And if the words exist then so do the grasping marketers who put them into action and clog mailboxes, computers or phone lines with ..

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