oa MFSA Journal of Marketing - Africa file

Volume 11, Issue 3
  • ISSN : 1811-9565



Extracted from text ... 26 Printed on Sappi Dukuza Plus Gloss 90g/m2. Journal of Marketing Vol 11 No 3 2005 (c) africa file Second scramble for Africa A few years back, in a special advertising section in Business Week, South African President Thabo Mbeki is quoted as saying: "For Africa to revive domestic economic activities and begin to compete internationally, there is an urgent need to diversify our production and to improve access into the markets of developed countries." And since 1994 South African companies have diligently sought global markets, but to date the most significant successes have been achieved on ..

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