oa MFSA Journal of Marketing - A connected market : current strategic thinking

Volume 11, Issue 3
  • ISSN : 1811-9565



Extracted from text ... 10 Printed on Sappi Dukuza Plus Gloss 90g/m2. Journal of Marketing Vol 11 No 3 2005 (c) A connected market Brat Trax research has shown that the notoriously fickle and changing sector, the youth market, is potentially one of the most lucrative. The ongoing development of interactive elements to enhance the product offering on MultiChoice's DStv platform has proved successful with local youth having logged more than 1, 5 million downloads and 300 000 unique callers since the launch of its ringtones and logos service in September 2003. "The youth market might be notoriously fickle, but it ..

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