oa MFSA Journal of Marketing - Stats for thought : current strategic thinking

Volume 11, Issue 3
  • ISSN : 1811-9565



Extracted from text ... strategic affairs Stats for thought In South Africa right now only about 1, 6 million people have access to the Internet. Now this, like South African Super 12 rugby performance, could be regarded as a disappointing statistic. Why then, one wonders, have all our newspaper owners and broadcasters, who reach far more than 1, 5 million people, spent fortunes on developing Internet websites? Surely advertisers aren't going to fall over themselves just to get hold of a paltry 1, 6 million consumers? However, this of course depends on who those 1, 6 million are. Time for a ..

Loading full text...

Full text loading...


Article metrics loading...


This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error