oa MFSA Journal of Marketing - There is only one 'P' in marketing : letter

Volume 11, Issue 3
  • ISSN : 1811-9565



Extracted from text ... Dear Mfsa letters There's only one 'P' in marketing Have something to say? This is the place to say it. E-mail us: francesw@iafrica.com I read with interest the views expressed by marketers in the article 'Talking about marketing' in the Jan/Feb issue of the Mfsa Journal of Marketing. In my opinion, marketers should be less concerned with trying to make broad marketing theory fit their own realities, and more with managing the existing marketing dynamics. Forget the four or seven Ps. They are mere pillars upon which good marketing strategy rests. They certainly do not ..

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