oa MFSA Journal of Marketing - Business bliss : publisher's comment

Volume 11, Issue 3
  • ISSN : 1811-9565



Extracted from text ... publisher's comment Business bliss In the words of Michael Dell, in an ideal world we should be aiming to do business 'at the speed of thought'. How quick thinking are we when it comes to getting our products to the right place at the right time? As part of our endeavour to re-visit and contextualise the basics of the marketing mix the theme of this issue is Place (or distribution). My first experience of what it means to truly understand the concept of distribution as a marketing function and brand building tool was when I worked ..

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