oa MFSA Journal of Marketing - Strategic Marketing in the Customer Driven Organization, Frank Bradley : book review

Volume 11, Issue 4
  • ISSN : 1811-9565



Extracted from text ... 62 Printed on Sappi Dukuza Plus Gloss 90g/m2. Journal of Marketing Vol 11 No 4 2005 (c) Marketing is the function within an organisation that focuses directly on the customer. Strategic Marketing In the Customer Driven Organization places a unique emphasis on the reason for the existence of the firm, to provide, communicate and deliver value to the customer. The book demonstrates, through the use of many international examples, how providing for the real needs of customers more effectively than the competition is the key to long-term strategic success. Strategic Marketing In the Customer Driven Organization has been written for ..

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