oa MFSA Journal of Marketing - CoolSearch : keeping your organisation in touch and on the edge, Jean Lammiman and Michel Syrett : book review

Volume 11, Issue 4
  • ISSN : 1811-9565



Extracted from text ... CoolSearch: keeping your organisation in touch and on the edge By: Jean Lammiman and Michel Syrett Publisher: UK: Capstone ISBN: 1-84112-4301-3 Price: ?16, 99 CoolSearch is a warning to all businesses seeking to attract the new generation of millennials - those born after 1980 - as well as recruits and consumers. Millennials may have the same beliefs and behaviours as their teenage and twenty-something predecessors, but they are in a better position to fulfil their aspirations and chosen lifestyles and their ambitions may not include working for or buying into - you. Yet the best of them have all ..

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