oa MFSA Journal of Marketing - Uncommon Sense : out of the box thinking for an in the box world, Peter Cochrane : book review

Volume 11, Issue 4
  • ISSN : 1811-9565



Extracted from text ... Uncommon Sense: out of the box thinking for an in the box world By: Peter Cochrane Publisher: UK: Capstone ISBN: 1-84112-477-X Price: ?16, 99 Uncommon Sense is a series of remarkable insights into work, communication, the family, communities and just about everything else touched, or yet to be touched, by the world of technology. It will help you: live in an increasingly digital world which continues to move at an accelerating pace Make sense of the 'what' and the 'why' of events created by the chaos of rapid and universal communication Use inverted, out of the ..

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