oa MFSA Journal of Marketing - No one will get the last laugh, if we don't protect our brands : insights

Volume 11, Issue 4
  • ISSN : 1811-9565



Extracted from text ... Journal of Marketing Vol 11 No 4 2005 (c) Printed on Sappi Dukuza Plus Gloss 90g/m2. 53 insights Chairperson mfsa, exco Dee Blackie on what really counts.... No one will get the last laugh, if we don?t protect our brands Iwas recently doing a presentation at 3M, a company that prides itself on being driven by innovation. Before I could get past security however, I was asked to hand over my cellphone as it has camera capabilities, and represents a risk to intellectual property protection that 3M is not prepared to take. I was ..

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