oa MFSA Journal of Marketing - Advancing competitiveness - : feature

Volume 11, Issue 4
  • ISSN : 1811-9565



Extracted from text ... 44 Printed on Sappi Dukuza Plus Gloss 90g/m2. Journal of Marketing Vol 11 No 4 2005 (c) competiveness Advancing competitiveness T A new breed of HR professional, able to apply their discipline in more strategic ways, could do much to make local businesses more competitive, says Professor Frank Horwitz The challenges that South African companies face in the global marketplace are tragically illustrated by the recent crisis at Cape Town company Rex Trueform. The situation there, where nearly 1 000 people could lose their jobs, is indicative of the sheer extent of competition local ..

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