oa MFSA Journal of Marketing - Someone to believe in : strategic affairs

Volume 11, Issue 4
  • ISSN : 1811-9565



Extracted from text ... 6 Printed on Sappi Dukuza Plus Gloss 90g/m2. Journal of Marketing Vol 11 No 4 2005 (c) strategic affairs Someone to believe in Over the past year or so I have been researching the psyche of the future consumer, recently presenting some of my findings at the mfsa's Winter School held in Johannesburg, as well as to a group of Cape Town chartered marketers, and at various corporate workshops. One of my overall perceptions is that a radical global transformation is clearly taking place in terms of the way companies and governments communicate with consumers, prospective ..

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